Work In Tech

Practice Better has seen tremendous growth since its launch in 2017 because of an exceptional product and customers who enthusiastically champion it. Organic word-of-mouth has driven our expansion thus far and we’re now keen to test paid acquisition channels and add new marketing efforts to reach and acquire customers.

As the Growth Marketing Manager, you will work both independently and with agency partners to chart our go-to-market for paid marketing initiatives with the ultimate goal of achieving acquisition targets. You and our agency partner will continually test and analyze the performance of our growth marketing programs in paid channels.

In addition to driving growth via customer acquisition, you will also work with internal and external partners to support the ongoing optimization of our customer funnel, lifecycle programs, and website optimization initiatives - all with a keen focus on improving retention metrics and ultimately revenue.

This role is that of an individual contributor, but we are looking for someone with great leadership qualities who effectively manage agency partners. It’s a meaty job that requires attention across the entire customer lifecycle but we hope to learn a lot and have fun along the way!

Accountabilities:

Acquisition

• Own and optimize acquisition through performance channels (Paid Search, Paid Social, Paid Media and Affiliate).

• Managing agency partners and freelancers, enabling them to do their best work to help meet our acquisition goals.

• Manage our media budget and work across finance, business intelligence/data teams to track, forecast, and report on results to senior management.

• Enhance our current practitioner referral program. Conduct in-depth data and market analysis to identify growth and optimization opportunities.

• With that insight, design and execute experiments to constantly improve lead acquisition, activation performance and drive down CAC (customer acquisition costs).

Activation, Retention, and Revenue

• Partner cross-functionally with product, product marketing, content, and CS teams to design, develop and execute a range of initiatives to engage, nurture and convert prospects, as well as increase LTV.

Support other special projects, as needed.

Requirements

• 5+ years of experience in growth marketing or performance marketing.

• You have a proven history of applying iterative methodologies to test and learn, optimize channel mix, and consistently improve ROAS.

• You have strong project management skills; the ability to lead and collaborate with cross-functional partners and agencies, prioritize high-impact activities, and keep complex projects moving forward.

• You are highly analytical and able to create detailed reports sharing your findings.

• You have experience in the core aspects of digital marketing (PPC, SEO, CRO, and CRM).

• You have used the following tools and platforms: Facebook Ads, Google Ads, Google Analytics.

• Motivated with a bias for action.

• Team-oriented and have the ability to collaborate with different departments at Practice Better.

• Domain knowledge, experience, or keen interest in the Health & Wellness space.

• Live in Toronto, Canada (this job is remote-friendly).

Benefits

We are proud to offer:

• A friendly and inclusive culture that prioritizes weekly team bonding and monthly company-wide social events

• We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day

• 100% employer-funded health and dental benefits, plus an HSA balance, starting from day 1

• Home office equipment (laptop, monitor, keyboard, mouse, headset - what you need to perform at your best!)

• An annual Professional Development allowance for continuous, self-directed growth and learning opportunities

• An annual Health & Wellness allowance for you to be well and work well

• Monthly employer-paid subscription to Dialogue for all employees, where you can book same-day appointments with a licensed primary or mental health care professional over a video call. The subscription also includes an enhanced EAP (Employee Assistance Program) plan with access to speak to a licensed professional over video call about family/legal/financial/career/stress and wellness-related topics

• 4 weeks paid vacation

• 5 paid sick/mental health days

Practice Better is a respectful, caring, and inclusive workplace. We are committed to accessibility, diversity, and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position. Applicants need to make their requirements known when contacted.

Practice Better is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, colour, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.